Soft Rubber Decompression Toy Manufacturer

About PlayGoro

Your Trusted Partner in Emotional Squishy Toys

Home / About Us

Our Mission & Philosophy

Make softness a producible emotional language.

At PlayGoro, we believe:

The best collectible toys aren’t just visually appealing — they should be felt, shared, and remembered.We don’t create ordinary squishy toys. Instead, we help global brands turn emotional insights into safe, playful soft products designed to spark connection and social sharing.

Safety is the bottom line, fun is the soul

Emotional insight = the starting point of design

Pop-up toys are social currency

Welcome to PlayGoro

15+ Years of Innovation in Toy Design & Manufacturing

PlayGoro(YIWU SHANRUN Toy Co. Ltd), is located in a geographical location with unique advantages for trade. The world's largest commodity market. Many people started to understand YIWU from small commodities. Anyone who does commodity business in China knows that you can find the most comprehensive and cheapest small commodities in Yiwu. That's why our business starts from here.We engaged in foreign trade export, research, innovation, production, and warehousing.Multiple prompt goods, Customized processing with drawings and samples, professional R&D team, support for original design, OEM processing, quality service, customer first. Independent research and development. Covering fidget toys. educational interactive toys. TPR squishy toys, plastic toys , etc. Among them, the core raw materials are PP, ABS, PS, TPR, silicone. Equipped with 4 professional production lines, 15 injection molding machines,8 mixing machines,4 single-needle flat sewing machine, 6 shredding machines, 2 ultrasound machine, The main production processes involved are injection molding , give filing , printing, painting and other processes ,With the popularization and development of trading and the Internet in recent years.We will never stop the place of exploration at d development.

Corporate Culture

Soft. But Professional.

Inwardly:: Encourage "freedom in hand feel testing" - Each employee can squeeze Goro 100 times per day (serious face)

Outwardly:: Adhere to "No promises of unachievable hand feel" - Rebound speed and softness are provided with measured samples

Values

User empathy: First understand emotions, then design products

Ultra-reliable: Delivery time is credit, quality is dignity

Open co-creation: Your IP, we will protect with care. your creativity, we will fully realize.

Development History

Established in 2011, through continuous efforts, the team has grown significantly, expanding from just 2 members to a team of over 180 .

2025

Initiated ODM joint development services. helping 3 IP brands create hit stress relief accessories

2024

Services cover North America. Europe. Japan. South Korea. and Southeast Asia.Exported to 30+ countries around the world. With annual shipments exceeding 1 million pieces.

2023

Established its own LSR liquid silicone gel injection molding production line. passing FDA & CE certifications

2022

Launched the first emotional pop-up toy series， received batch purchases from Japanese boutiques

Our Core Team

Design team

Former brand managers of pop-up toys, Z-generation emotion researchers, 3D modelers.

Engineering team

10+ years of experience in liquid silicone gel (LSR) injection molding.Each mold is meticulously and precisely carved, with extremely high accuracy.

Quality control team

Strictly adhering to AQL 1.0 standard， with a defect rate of<0.5%

Customer success team

English/Japanese/Spanish support， 7×12-hour response "We not only understand why KOLs are willing to show Goro， but also understand why mold technicians insist on a 0.02mm tolerance."

Customer Cases

Anonymously presented, protecting NDA

More Cases

North American Pop Culture Brand Requirement

Develop the "Office Collapse Series" stress-relieving pop culture toys. We Provide: Emotional Keywords → Design → Slow Recovery Hand Feel Adjustment. Outcome: The first order of 8,0000 pieces was sold out, the repeat purchase rate was 75%, and the exposure on TikTok&Amazon exceeded 2 million.

Anime IP Licensing Party Requirement

Transform the main character image into mass-produced soft rubber accessories. Challenge: Retain the character's essence + Achieve Q-like tactile sensation. Solution: 3 rounds of sample testing to optimize facial proportions + Customized transparent jelly color. Outcome: As a limited edition gift item, it improved fan satisfaction by 40%. More cases, please contact for the "Cooperative Brand Reference Manual"

Five core advantages

Why Choose PlayGoro?

Vertical category experts

15 years of focus on Squishy Stress Relief Toys, deeply mastering key technologies such as liquid silicone gel ratio, rebound feel, and mold precision