Fully Remove "Natasha" Products and Reject Negative Values
Fully Remove "Natasha" Products and Reject Negative Values
Recently, the popular stress-relief toy "Natasha" squishy has been officially criticized by CCTV for its negative value orientation and tendency to induce vulgar and violent playing behaviors. The destructive playing methods of such products, including hitting, stepping on and damaging the toys, can easily mislead the cognition of minors and harm their physical and mental health, triggering extensive attention and discussion from all sectors of society.
To actively respond to social supervision requirements, uphold corporate social responsibility, strictly implement the guidelines for the protection of minors, and eliminate the spread and circulation of harmful toys, our company has attached great importance to the public opinion and product compliance issues, and immediately carried out special product verification and risk assessment. After internal deliberation and decision, our company has completely and permanently removed all "Natasha" series squishy products from all channels and platforms effective May 25, 2026. At present, all sales links of the product in online e-commerce stores and various distribution channels have been shut down, and all products in offline stores and warehouse inventories have been fully sealed and suspended from sale. All business activities related to this product series including sales, promotion and stocking have been completely terminated.
Adhering to the business philosophy of "Compliant Operation, Quality First, Growth Protection", our company firmly rejects all toy products with potential safety hazards, biased value orientation and violation of positive social values. The proactive full removal of the problematic products is an important measure for the company to strictly abide by industry bottom lines, fulfill social responsibilities, and protect the healthy growth of minors.
